Big Sean Announced As New PUMA Global Ambassador
If you’ve been playing close enough attention, you’ll have noticed that Big Sean had found an affinity for PUMA product over the last few months, with the form stripe finding place in videos from the Detroit rapper’s US number one album I Decided. Maybe you didn’t notice? Maybe we’re just nerds like that? Whatever. Rumours had been swirling about the former RWD cover-star joining forces with the brand on a capsule collection, but according to a statement made today, the pairing will run even deeper.
Announcing their partnership with Sean Don this morning, PUMA confirmed that he will join as a Creative Collaborator and Global Ambassador, with the Roc Nation rapper planning to release a collaborative collection exclusively with the brand next Spring.
Expect more from PUMA and Big Sean in the coming months, with their first official collaborative collection dropping Spring 2018.