Converse Bring It Back To The Chuck Family With Forever Chuck Campaign

Tego Sigel

1 year ago

By Tego Sigel


Celebrating Chuck Taylor, the original street icon, Converse have launched their new campaign headed into the summer that brings together four key members of the Chuck Family – the Classic Chuck, the Chuck ’70, Chuck II and the Chuck Modern.

The Forever Chuck Scenes will explore three cultural movements that made the Chuck Taylor so iconic, the worlds of film, Los Angeles hip hop and fashion, with each film aiming to capture the confident and daring spirit of the Chuck’s youth adopters who have symbolised the shoe’s personality through the years.

The Forever Chuck campaign will conclude with the Converse Forever Chuck Scenes which will dive into the iconic shoe’s influence on the global fashion industry through host Winnie Harlow and award winning director Huu Do.

Stay locked to RWD For more form the upcoming Forever Chuck campaign.