Jorja Smith is transformed into a retrospective photo book for ‘On Your Own’ video

Grant Brydon

1 year ago

By Grant Brydon

Jorja Smith returns to her debut album Lost & Found with a new video highlighting ‘On Your Own’.

The beautiful accompanying visual sees a young fan browsing a retrospective photo book, which features Jorja singing from the pages.

Directed by Rashid Babiker, who was already experimenting with the concept before he was even asked to shoot the video: “I was imagining books, the hardback clothbound ones, being retrofitted into interactive photobooks, or video books sometime in the future when print is in the terminal stages of obsolescence.”

Jorja recently joined Ezra Collective on their new single ‘Reason In Disguise’.

Press play on her ‘On Your Own’ video above, and return to her debut album Lost & Found here.