K-Swiss & Charlie Sloth Challenge MistaJam To Step Up His Sneaker Game
Sports lifestyle brand K-Swiss has enlisted BBC Radio 1Xtra DJ and trainer connoisseur, Charlie Sloth, to challenge his celebrity friends to re-energise their tired, ‘dead’ trainers for a fresh new pair of K-Swiss. In addition to the celebrity trainer overhaul, Charlie will then take the challenge to the public with the aim to update the kicks of any Brits who need them, personally delivering it to their doorstep.
The first episode in this ‘fly on the wall’ three-part mini-series, catches BBC Radio 1 presenter and all round DJ MistaJam in his local West End record store. It is not long until the best looking fat guy; Charlie Sloth, brings his California Love challenge straight to the feet of MistaJam to help his good mate pick up his trainer game.
In addition to the celebrity challenge, the people’s prince, Charlie Sloth, is taking on an even bigger task! Launching on 25th October until 2nd December 2013, K-Swiss Facebook fans will be asked to nominate one of their friends who are in need of a trainer makeover. To enter, fans will be asked to explain why the friend deserves a new pair of K-Swiss trainers. Charlie Sloth will then personally deliver a pair of trainers to their door.
To give your mate the K-Swiss Challenge, apply at kswisscalilove.co.uk