Kendrick Lamar pays homage to Reebok Club C shoe in ‘Hold Court’ film
Following the recent Reebok Classic x Kendrick Lamar Club C capsule comes a short film from the pair, released in four parts, celebrating the iconic tennis shoe’s heritage and what it represents: a connection to your heritage, to your court, your passions and Holding Court.
“Take responsibility and find your court, your passion”– Kendrick Lamar.
Director Nabil captures Kendrick on 35mm film in Compton to honour both the Club C and Kendrick’ s commitment to authenticity and originality. The interview on-film features Kendrick in the new Spring Summer men’s Club C 85 Tonal Gum, which is a steely grey colourway. The women’s Club C 85 Diamond, to be modelled by Gigi Hadid, brings a glittery branding on the back of the ankle .