NBA & WNBA Announce Exclusive Apparel And On-Court Uniform Deal With Nike

Nike have made the huge announcement that their iconic Nike swoosh will be an ever-present throughout the NBA, WNBA and even the NBA-D League, on shirts, training tops and on-court apparel...

Ben Fawcett

4 years ago

By Ben Fawcett


The National Basketball Association, or the NBA as it’s better known, along with the mighty NIKE have announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider for the NBA, with the deal taking effect during the 2017-18 NBA season.

As we know NIKE has a rich history of innovation and leading from the front, and has supported some of the greatest former and current NBA and WNBA players. The brand has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. As well as this huge move, NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.

NIKE have been a marketing partner of the WNBA since its inception in 1997 but NIKE will now have an expanded presence at WNBA All-Star and other events throughout the season. Also, for the first time, NIKE will become a marketing partner of the NBA Development League (NBA D-League), engaging in season long marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA D-League Showcase presented by Samsung.

In addition, the partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X. NIKE will remain the official partner and apparel provider of Basketball without Borders.

NIKE has served as the footwear and exclusive apparel provider of USA Basketball since 2006 and with this huge move, have taken a stronghold over one of the most globally accessible and marketable sporting brands on the planet. A huge move and statement for both NIKE and the NBA, WNBA and NBA D-League.