Nike Announce Breaking2 Campaign To Break The Two Hour Marathon Along With New Running Shoe Pack
Nike have launched a campaign to break the two hour Marathon called Breaking2, with three of the world’s best marathon runners Lelisa Desisa, Eliud Kipchoge and Zersenay Tadese all set to take Nike‘s most innovative products to Italy’s legendary Formula 1 track Monza where they will repeat the 2.4km course until hopefully that record is broken. Pushing a new human capacity for road running, the Breaking2 product has been in development since 2014 and has already informed major innovations in Nike running product.
Unveiled this week are Nike’s latest range of running shoes, the Nike Zoom Vaporfly 4%, Nike Zoom Fly and Nike Air Zoom Pegasus 34, which have all been designed and developed to improve the efficiency of all runners, from the Marathoners looking to break the two hour record to those finding their feet in the sport.
The Nike Zoom Vaporfly 4% (above) boasts a ZoomX midsole, which takes a new approach to the look, feel and performance of speed. An innovative system for responsive cushioning, the Vaporfly 4% combines the ZoomX midsole with an embedded full-length carbon plate to deliver greater energy return and maximise speed.
The Zoom Vaporfly 4% is so named because it makes runners a full 4% more efficient compared to their previous fasted marathon shoe. The Nike Flymesh upper with midfoot dynamic archband provides zero distraction containment, while the carbon fiber plate is tuned to minimise energy loss during toe bend, while not increasing demand from the calf.
The Nike Zoom Fly (above) features a lot of the same principles of Nike’s new Nike Zoom Vaporfly Elite, which means a focus on speed, but with a durability for everyday training. Designed to be ultra-lightweight, soft and highly resilient, the shoe boasts a Lunarlon foam for a soft and responsive unferfoot experience, while the full-length carbon infused nylon plate is once again embedded to increase stiffness. The heel features a high abrasion rubber, while the upper is comprised of Nike Flymesh with midfoot dynamic Nike Flywire.
The iconic Pegasus completes the pack with the Nike Air Zoom Pegasus 34 (above) taking the Nike Zoom Air unites in the forefoot and heel and joining it with premium Cushlon ST foam. Matching those two technologies means the runner is provided soft cushioning balanced with a supportive, responsive underfoot feel. The Pegasus 34’s Flymesh upper is made of a translucent monofiliment yarn, which provides lightweight containment and ventilation, while radiused heel tapers on the lateral side promote a natural range of motion.
The Nike Zoom Vaporfly 4%, Nike Zoom Fly and Nike Air Zoom Pegasus are set for an 8 June release.