Nike Unveil Their First NBA Jersey of the 2017/18 Season
Yesterday was a big day for Nike as they grasped full control of jerseys, kits and apparel for the NBA. With Michael Jordan as arguably the brand’s greatest legacy, the prospect of Nike and the NBA coming together – with brand logos to appear on the kit for the first time – there is a palpable excitement around the 2017/18 season.
Revealing the first jersey from their new partnership yesterday, Nike say the above Golden State Warriors vest has been informed by 25 years of research on all levels of basketball, with insight from current NBA players. On the technology within the new NBA kits, Nike offered:
Nike tuned the uniform design to the rigors of the league’s increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.
NBA players, including members of last summer’s gold medal-winning USA Basketball team, tested early versions of the uniforms and provided specific feedback that prompted Nike to further evolve the designs in ways that included moving the armhole, neck and side seams to eliminate distractions for athletes.
The most significant change comes to the back shoulder of the uniform where Nike designers altered the construction for a vastly improved fit. Additionally, the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.
The uniform is comprised of a combination of Alpha Yarns and recycled polyester (each athlete uniform represents approximately 20 recycled PET bottles). Not only does this yarn blend match Nike’s broad commitment to sustainability, it also removes moisture more quickly than previous NBA uniforms, wicking sweat 30-percent faster than current NBA uniforms.
NBA teams will have three kits for the 2017/18 season – The Association Edition, which will be a traditional white uniform that all 30 teams will have in their assortment, linking them as members of the most exclusive basketball club in the world. The Icon Edition, which was previously known as the road uniform and will represent the rich heritage that exists within each franchise by utilising the team’s primary colour. The Classic Edition will celebrate some of the most iconic kits in the league’s history and will be worn at each team’s discretion.
We’ll bring you more from the new season’s NBA kits in the coming weeks.