We've got a few pairs of tickets to be won to see Usher at hmv Hammersmith Apollo on Monday 11 June.

6 years ago

By Teg

Usher announced a very special one off London show at HMV Hammersmith Apollo last month. The gig which takes place next week on Monday 11 June also makrs the same day his new album is released.

On his seventh studio album, Looking 4 Myself, seven-time Grammy winner Usher Raymond takes some bold steps into unexpected musical territory. Assuming the most active role of his career as a songwriter, and working with a wide range of producers and collaborators—including Diplo, Swedish House Mafia, Max Martin, Will I. Am, and Empire of the Sun—one of the best-selling musical artists in history has blended electro dance beats with his signature, era-defining R&B, pop, and hip-hop sounds to create a style that goes beyond category.


Judging from the reaction to the first single, the simmering, atmospheric Climax, Usher need not have worried. The song’s video was viewed more than eight million times in less than a month, earning rave reviews from Rolling Stone, Pitchfork, and USA Today. In addition, Looking 4 Myself is being released on the heels of two wildly diverse, multi-platinum chart-topping collaborations featuring Usher: Without You by David Guetta, which held the Number One spot on the Pop charts, and Promise with Romeo Santos, which reached Number One on the Latin charts.

To Usher Raymond, Looking 4 Myself represents the next stage in his own coming of age; it’s a project he could not have undertaken until this phase in his life. “As a young artist, you live vicariously through others until you have your own experiences,” he says. “Younger artists might have to go through just doing one thing, like how Picasso had his blue period. But as you grow older, you become able to articulate yourself better and know what works for you.

“So this album is not a monochromatic thing—certain songs were specifically intended to get certain things out, different tones and emotions. And as an artist, that brought out the best in me.”

Monday 11 June – hmv Hammersmith Apollo, London

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